Southern Goodman is Now SoGood Plumbing, Heating & Air

Big changes are happening—and they’re all designed to serve you better. If you’ve trusted Southern Goodman for years, you might be surprised to see a new name pop up. Don’t worry—we’re still the same dedicated team you’ve come to rely on for quality heating, cooling, and plumbing services. Our name may be new, but our commitment to your home’s comfort hasn’t changed.

 As we grow and expand what we offer, we wanted a name that reflects exactly who we are and what we do. In this blog, we’ll walk you through the “why” behind our rebrand, what’s staying the same, and how this exciting change benefits you.

Why the Name Change?

For years, Southern Goodman has been a trusted name in home comfort across the Richmond area. We’ve built our reputation on delivering reliable service, honest work, and personalized care to every homeowner we serve. But as our team grew and our services expanded, we realized it was time for a name that truly captured everything we offer.

SoGood Plumbing, Heating & Air isn’t just a name—it’s a promise. It reflects the full range of services we provide and the high standards we hold ourselves to. We wanted something that felt fresh, clear, and easy to remember while still honoring the roots we planted as Southern Goodman.

The great news? Everything you’ve come to love about our team is still here. Same owners. Same technicians. Same passion for helping families stay safe and comfortable at home. The only thing that’s changed is the name on the truck—and we think it suits us perfectly.

Same Commitment to Service

At SoGood Plumbing, Heating & Air, we’re still delivering the same reliable, professional service we’ve always been known for. Our name has changed, but our dedication to your home comfort remains strong. Here’s what you can continue to count on:

Heating Services

When the temperatures drop, our team is ready to make sure your home stays warm and cozy with our heating services:

• Heating Repair – We quickly diagnose and repair heating issues to restore comfort fast.
  • Heat Pump Repair – Whether it’s a lack of airflow or a unit that won’t turn on, we handle all heat pump repairs.
  • Furnace Repair – Our techs are trained to troubleshoot and repair furnaces of all types and brands.
• Heating Installation – We offer professional installation for high-efficiency systems tailored to your home’s needs.
  • Heat Pump Installation – Heat pumps are an energy-efficient way to heat and cool your home year-round.
  • Furnace Installation – We install reliable, high-performance furnaces to keep your space warm all winter.
• Full Service Ductwork – From sealing leaks to installing new duct systems, we make sure your airflow is clean and efficient.

Air Conditioning Services

When summer heat rolls in, we help keep your home cool, comfortable, and energy-efficient with our air conditioning services.

• Air Conditioning Installation – We install powerful, energy-saving AC systems designed to suit your home and budget.
• Air Conditioning Repair – Our experts handle all types of AC issues, from warm air to strange noises and everything in between.
• Ductless AC – A great option for room-by-room comfort without the need for ductwork.
• Indoor Air Quality – We offer air quality solutions to help you breathe cleaner, healthier air indoors.
  • Air Scrubber – This advanced system removes airborne contaminants, helping to reduce allergens and bacteria.
  • Germicidal UV Light – UV lights target mold, viruses, and other germs that can circulate through your HVAC system.

Plumbing Services

From annoying leaks to major replacements, our licensed plumbers are here to help.

• Water Heater Repairs & Replacement – Whether you need a quick fix or a full replacement, we restore your hot water fast.
• Tankless Water Heater Repairs & Replacement – We service energy-efficient tankless systems that deliver endless hot water on demand.
• Faucet Repair – Leaky or dripping faucet? We repair all types to stop the waste and restore functionality.
• Garbage Disposal Repair – If your disposal is jammed or nonfunctional, we’ll get it working again quickly.
• Sump Pump Installation – Protect your home from flooding with a professionally installed sump pump.
• Sump Pump Repair – If your existing pump isn’t doing its job, we’ll diagnose and fix the issue right away.

Crawl Space Services

A healthy crawl space is essential to your home’s overall comfort and structure.

• Crawl Space Encapsulation – We seal your crawl space to block out moisture, pests, and drafts—improving energy efficiency and air quality.

New Name, Same Comfort Club

Just because our name has changed doesn’t mean we’re leaving our loyal customers behind—especially those in our Comfort Club. At SoGood Plumbing, Heating & Air, our maintenance plan still delivers the same great benefits you’ve come to expect, designed to keep your home running smoothly all year long.

The Comfort Club helps you stay ahead of breakdowns and energy waste with regular system check-ups. By scheduling tune-ups before extreme temperatures hit, you’ll catch small problems early, boost your system’s performance, and extend its life.

As a Comfort Club member, you’ll enjoy:

• Priority Scheduling – Jump to the front of the line when you need service.
• Two Annual HVAC Tune-Ups – One heating, one cooling, to ensure top performance year-round.
• 15% Discount on Repairs – Save more when repairs are needed.
• No Overtime Charges – Whether it’s a weekend or evening, you won’t pay extra for emergency help.
• Loyalty Credits – Earn $50 annually to use toward system replacement.

It’s the same dependable maintenance program, just under a new name.

Serving Richmond and the Surrounding Areas

SoGood Plumbing, Heating & Air is proud to serve homeowners throughout the Richmond region and beyond. Whether you’re in the heart of the city or a nearby neighborhood, we’re just a call away with trusted heating, cooling, plumbing, and crawl space services. Our local team knows the area, understands the homes, and is committed to fast, friendly service wherever you are.

We currently serve:

• Richmond
• Chesterfield
• Henrico
• Ashland
• Midlothian
• Powhatan
• Hopewell
• Amelia
• Mechanicsville
• Glen Allen
• Montpelier
• Moseley
• Rockville
• Sandston
• Chester
• Hanover
• And more!

Wrap-Up: Experience Service That’s SoGood With SoGood Plumbing, Heating & Air

Southern Goodman has a new name, but everything you’ve come to count on remains the same. At SoGood Plumbing, Heating & Air, we’re continuing our mission to deliver fast, honest, and expert service across the Richmond area—with a name that better reflects the full range of what we do. Whether you’re calling for a furnace repair, a new AC system, a plumbing fix, or crawl space care, we’re still the team you trust.

We’re excited about this next chapter and hope you are too. The new name might be SoGood, but our promise to you is still Southern-strong. Same people. Same service. Same care.
Ready to experience our same great service under a fresh new name? Call SoGood Plumbing, Heating & Air or schedule your appointment online today—we’re here to help your home stay safe, comfortable, and, well… SoGood.